Starch Ad Readership Studies The world's leading ad measurement service. Starch provides advertisers with proof of advertising effectiveness. The surveys are conducted by means of personal interviews with readers of specific issues of newspapers, consumer magazines, business and professional publications. The first objective of any ad is to be Noticed.
By Jodi Enda Much has been written about newspapers cutting staffsnews pages and bureaus in response to financial pressures in recent years. But a growing number of dailies also have reduced the amount of newsprint they devote to editorials and commentary, a departure from tradition that has gone largely unnoticed outside the affected communities.
The latest and perhaps most prominent example is the Philadelphia Inquirerwhich announced in September that it was cutting in half—from two to one—the number of pages allotted to editorials and opinions on weekdays, triggering protests.
There is no formal tally of reductions in editorials and commentary, but Pew Research Center interviews with editors across the country have confirmed a gradual shift both in the amount of space given over to opinion and in the missions of editorial and op-ed pages. Some papers have tried to compensate by running more editorials and columns online and launching more opinion-driven blogs.
Some have shifted away from one of the historic missions of newspapers—influencing public opinion—and instead seek to foment community conversations online.
Starwhich has cut one opinion page per week. Inbefore most newspaper downsizing took place, the AOJ had members. Some examples of this changing landscape: The Seattle Times a few years ago dropped one of its two opinion pages on Tuesdays through Fridays to save money.
It also stopped using some syndicated columnists, figuring people could read them on other Web sites, said Editorial Page Editor Kate Riley. Lucie News-Tribune actually added two opinion pages on Sundays, but reduced the number of editorials they produce.
Earlier this year, the paper added more space for opinion.
But, Editorial Page Editor Rosemary Goudreau said, in the past decade, the number of editorial writers has dropped from 11 to five.
Many newspapers have cut editorial cartoonists and syndicated columnists in print and online. Still, Hall acknowledged that many readers have complained about the cuts.Readership & Demographics Marketing Sheets Promote the Strengths of News Media Products with Customizable Marketing Sheets Research continues to show that consumers rely on newspaper media for their news and advertising information.
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A newspaper is a periodical publication containing written information about current events.. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Newspapers are a critical part of the American news landscape, but the newspaper industry has been hit hard as more and more Americans consume news online causing newspaper circulation to decline.
See more newspaper industry statistics. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Typically used by consumer and business publishers not measured in syndicated audience research studies, these studies provide information on readership duplication, time spent reading, secondary readership, issue retention and demographics.